11 Salesforce User Experience Best Practices For Better Adoption

Unlock smoother processes with these expert Salesforce User Experience Best Practices tailored to make your CRM faster, simpler and smarter.
Alina
July 16, 2025
Salesforce User Experience Best Practices

68% of users say they’ll stop using an app or tool if the user experience is frustrating . That includes Salesforce.

The platform is powerful but only when people actually want to use it. And let’s be real, many Salesforce instances look more like a messy storage closet than a streamlined workspace. Buttons everywhere, endless fields and tabs that lead to nowhere. That’s not exactly user friendly, right?

If you want better adoption (and less groaning from your team), start with UX. Let’s walk through 11 practical ways to make your Salesforce better for real users!

1. Focus on What Matters to the End User

Salesforce isn’t a one size fits all tool. Your sales team doesn’t need the same layout as your customer service team. So, stop trying to force everyone into the same setup.

Tip: Use customized page layouts and Lightning apps tailored to different roles. Strip away anything that feels like clutter.

When users only see what they need, their confidence and efficiency shoot up. Less noise = more action.

2. Cut the Clutter (Seriously)

Over time, Salesforce orgs get bloated. Fields, buttons, tabs, links—leftovers from old projects or ideas no one uses anymore.

Ask yourself:

  • Are people still using this field?
  • Is this related list helpful or just taking up space?
  • What’s the goal of this screen?

Trim it down. A cleaner interface makes Salesforce feel less like a maze and more like a dashboard.

3. Speed Up Load Times (People Notice!)

Every second counts. Slow loading pages frustrate users, especially when they’re juggling calls, emails and targets.

Try these:

  • Limit the number of components per Lightning page
  • Avoid heavy visual force pages
  • Optimize image sizes and remove unused reports

Faster pages = happier users. And it shows—faster UX can boost productivity by up to 25%.

4. Use Tabs, Sections and Accordion Views

Instead of dumping everything into one giant screen, break it up.

Use:

  • Tabs for separating different types of info (e.g., Details, Activity, History)
  • Sections for grouping related fields
  • Accordions to hide secondary info until needed

This makes it easier to scan and find what matters. Less scrolling, less frustration.

5. Stick to Consistent Naming Conventions

This sounds simple, but inconsistent labels confuse users fast.

Example: One screen says “Close Date,” another says “Expected Close.” Are they the same thing? Who knows?

Pick a naming style and stick with it. Use terms your users understand—not Salesforce jargon.

Better labels = faster decisions.

6. Reduce Notification Fatigue

Yes, notifications are helpful but only when they’re relevant. If users get 20 alerts a day, they’ll start ignoring all of them.

Here’s what to do:

  • Use targeted Chatter notifications
  • Set up Email Alerts only for key actions
  • Reduce unnecessary approval requests

Make alerts meaningful, not annoying.

7. Use Visual Cues to Guide Attention

Sometimes, a pop of color or icon is more helpful than 10 lines of text.

Use:

  • Dynamic forms to hide/show fields based on logic
  • Icons or highlight panels to show status
  • Conditional formatting in reports for quick wins

This adds clarity. It also makes the experience feel more modern—like the apps people use outside of work.

8.Give Users a Voice And Act on It

User experience isn’t something you do to users. It’s something you build with them.

Run quarterly feedback sessions. Use simple surveys or even one on one chats. Ask:

  • “What slows you down in Salesforce?”
  • “Which screens are confusing or annoying?”
  • “What do you wish you could do faster?”

Then act on it. Even small changes based on feedback can lead to major adoption wins.

9. Use In App Guidance for Onboarding and Training

Training fatigue is real. People don’t remember 50 slide decks. What they do remember? Quick, helpful prompts at the moment they need them.

Use Salesforce’s In App Guidance feature to:

  • Walk new users through key actions
  • Remind people of important updates
  • Highlight new features

This boosts confidence and keeps users in the flow. It’s like a GPS for your CRM.

10. Test UX Before You Roll It Out

Don’t wait until users complain. Test early.

When building or updating a page:

  • Share it with a small test group
  • Watch them use it (you’ll be surprised what trips people up)
  • Ask what they found confusing or hard

Iterate based on real behavior, not guesses. A 30 minute review session now can save weeks of back and forth later.

11. Use Metrics to Track What’s Working

Good UX is measurable. Salesforce has powerful adoption dashboards and event monitoring tools. Use them regularly as they tell you what users won’t always say out loud.

Here are key insights to improve layouts, remove roadblocks and celebrate adoption wins:

  • Login frequency by user or team
  • Time spent on common tasks
  • Completion rates for key processes
  • Most/least used fields and features

Why User Adoption Should Be a Priority 

Maximizes ROI From Day One

New software isn’t cheap. Your organization made an investment whether it’s custom development or a big name CRM.  Imagine paying thousands for Salesforce licenses and then no one logs in or updates records. That's a wasted budget. 

Thus, without adoption your investment doesn’t deliver returns. That’s why your team needs to make the most of the new product. This way you start seeing productivity boosts, better decisions and real results.

Reduces Frustration and Resistance

Ever heard this one?
"This tool just makes my job harder."

That usually means the adoption process failed. When users feel involved early and get proper support, they’re less likely to resist change. Instead of frustration, you build confidence—and trust.

Improves Data Quality

Systems are only as smart as the data they hold. If your team isn’t entering accurate, timely information, then dashboards and reports become useless.

High user adoption means better, cleaner data—and that leads to better decisions at every level.

Boosts Productivity and Workflow Efficiency

Tools like Salesforce or Asana are built to streamline tasks. But here’s the catch: they only work if people actually use them.

With high adoption, employees spend less time hunting for info or juggling spreadsheets. Instead, they focus on doing their jobs faster and smarter.

Final Thoughts

Better UX means:

  • Faster workflows
  • Less training time
  • Higher adoption rates
  • And yes, happier users

You don’t need to overhaul everything. Start with the basics: clean up clutter, listen to users and make the daily experience smooth and intuitive. Your team will actually use Salesforce when it feels like a helpful tool and less like a chore.

And if this sounds overwhelming, don’t worry. That’s where PixelConsulting can help. We specialize in Salesforce user adoption and making it work the way your team actually wants to use it.

Contact us now!


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Author Insights:
Alina
Hi, I’m a content marketer with over 7 years of experience in content strategy, copywriting and editing. Currently, I’m exploring the world of Salesforce and aim to break down the ins and outs of this complex tool in simple, relatable ways. With these blogs, I’ll provide valuable insights to help businesses grow and use this CRM to their advantage. In my free time you'll find me unwinding with a good book and a cup of coffee!
July 16, 2025

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