Essential Insights on PROS CPQ vs Salesforce CPQ

A Salesforce CPQ is not just a question of competitive features, it’s about suitability. This guide helps you decide smarter, whether it is for deep pricing capabilities or effortless valuation to Salesforce integration.
Fatima
August 4, 2025
PROS CPQ vs Salesforce CPQ

Stuck waiting for approvals or pricing? Sales teams have to deal with getting quotes approved all the time. Pricing and complex products slow business down, while CPQ tools create friction with Salesforce. This only serves to worsen the situation, thus making everything more frustrating.  

PROS CPQ vs Salesforce CPQ both aim to simplify quoting and make it faster; however, only one fits your Salesforce setup, and it is the one that should help the sales team get the deals closed faster. This is the reason choosing the right tool for quoting is important.  

In this blog, we will compare these two popular tools so you can make the best choice for your business and finally get quoting right.

Overview PROS CPQ vs Salesforce CPQ 

When it comes to quote-accelerating tools, both PROS Smart CPQ and Salesforce CPQ stand out as preferred options. But do they serve the same purposes?

What is Salesforce CPQ?

Salesforce CPQ is a tool that operates within the entirety of the Salesforce ecosystem. As part of the platform, Salesforce CPQ effortlessly creates quotes for salespeople. Moreover, it manages costs, discounts, as well as approvals, and minimizes the chances of errors. Because it is part of Salesforce, all customer information seamlessly integrates with the system.

What is PROS CPQ?

PROS Smart CPQ is a quoting tool focused on more complex sales. It exceeds costly pricing and product challenges. Smart technology suggests optimal pricing based on market conditions and typical customer purchase behavior. While able to connect with Salesforce, PROS requires Salesforce only as a base and adds extra features for smarter pricing.

Both tools provide the same outcome for sales teams: better quotes. The difference is how these outcomes are achieved. Let’s explore their feature comparison further!

How PROS vs Salesforce CPQ Stack Up: A Friendly Comparison Chart  

To help you understand the differences, here is a feature comparison of PROS CPQ and Salesforce CPQ.

Feature PROS CPQ Salesforce CPQ
Ease of Use User-friendly with intuitive AI Integrated with Salesforce UI, a slight learning curve.
Integration with Salesforce Seamless Salesforce integration with added pricing intelligence. Native Salesforce product with deep integration
AI and Automation Features Advanced AI-driven pricing and guided selling. Strong automation but less AI-focused.
Speed and Performance Fast quote generation and optimized for complex pricing Strong Automation but less AI-focused.
Customization Highly customizable pricing rules. Customizable workflows, aligned with the Salesforce system
Industry Fit Great for manufacturing, tech, and complex B2B sales. Versatile across industries, especially service and software.
Pricing Transparency Pricing varies, often customized per business needs. Clear Salesforce pricing tiers, but add-ons can increase costs.

In short, other than PROS CPQ, Salesforce CPQ offers more comprehensive features with greater customization capabilities.

How Well Do They Work with Salesforce?

Integration can make or break your CPQ experience. Both PROS CPQ and Salesforce CPQ claim to work with Salesforce, but the reality is far more complex. Let's explore how each performance works and when it matters most.  

How Each Tool Fits into Your Salesforce Stack

Let’s explore how PROS CPQ and Salesforce CPQ connect with your Salesforce system and what that means for your team.  

  • Salesforce CPQ Native to Salesforce offers a consistent interface and tight data alignment. But when your pricing gets complex, it can feel rigid, often needing custom builds or admin help.  
  • PROS CPQ Though external, it connects efficiently and brings AI-driven pricing intelligence. Moreover, it may take more setup, but it delivers serious flexibility and automation once it’s in place.

What Problems Your Sales Team Might Encounter

Every sales team has the challenge of meeting a fast-changing market. Let’s see how each CPQ solution helps deal with that challenge.

  • With Salesforce CPQ, updates are usually manual and rely on automation. 
  • With PROS CPQ, AI helps automate interchange updates, so your employees don’t have to work harder.

Benefits and Drawbacks of PROS CPQ vs Salesforce CPQ

All CPQ solutions have their unique set of benefits and problems. To help you decide which is best for you, here is an honest review of what works and what doesn’t work with PROS CPQ and Salesforce CPQ.  

Tools Advantages Disadvantages
PROS CPQ Enables companies to manage their profit margins accurately and profitably. Requires significant time and skill investment for proper setup.
Price adjustment in real-time with markets. Limited online guides and learning materials.
Ideal for firms with complex or specialized pricing structures. Inadequate pre-made templates.
Flexible deployment options (cloud or on-premises) Limited interoperability with non-Salesforce tools.
Salesforce CPQ Continuous improvement with updates. Changes or initial configurations may require assistance.
Familiar interface and ecosystem with Salesforce. Potential for high secondary cost (add-ons + licenses).
An expensive selection of add-ons and tools is available via the Salesforce app store. It may not offer enough flexibility for unusual pricing setups.
Supported by a popular and reliable label. Developing customized reports may require additional resources.

Final Thoughts

It's not solely the number of features that matter when choosing a CPQ tool. What matters more is how well that tool will integrate with your team and the systems that you already have in place. Here is a summary of the important points discussed above:

  • PROS As long as the company provides sales support effectively, there is no limit to creativity in their pricing strategies. They serve diverse industries relying on multiple systems integrations. Interaction. Integration.
  • Salesforce CPQ works more effectively if you have Salesforce. It is simpler to configure and follows the steps of the sales process rather seamlessly.

Take into consideration the collaboration style of your team, their tools, any desired growth trajectory, and franchise plans. Optimal value comes from processes that simply cut right into business operations without the need for additional effort from the user.

Still Feeling Stuck? Let PixelConsulting Help You! 

We understand that feeling lost when it comes to CPQs can be frustrating. Our specialized consultants work to ensure that your CPQ system enhances your team's efficiency, accelerates your sales processes, fosters growth, and seamlessly integrates with your Salesforce platform. 

Start today! Schedule your consultation with PixelConsulting and take advantage of our no-obligation sessions. Transform your sales now!

Frequently Asked Questions (FAQs)

What’s the difference between PROS CPQ vs Salesforce CPQ?

Salesforce CPQ is designed for easier integration. This is because all your data and business processes are housed within Salesforce. PROS Smart CPQ employs AI to recommend pricing and generate quotes. This is especially beneficial for large corporations with intricate pricing structures. It also plays nicely with ERPs and other systems. 

What is CPQ PROS?

CPQ PROS, or PROS Smart CPQ, is a cloud-based platform. It assists with quote generation, complex pricing, and sending tailored proposals. This makes the process faster and more accurate for your sales team with an intelligent AI. Moreover, it recommends more efficient processes for businesses with extensive catalogs.

What is the difference between Salesforce CPQ and other industry CPQs? 

Salesforce CPQ integrates within Salesforce. It simplifies quoting, pricing, and sales processes. On the other hand, Industry CPQ tools are used by larger enterprises. These include PROS, Apttus, and Oracle CPQ. They manage more intricate product and pricing structures in addition to multi-system interoperability.  

Is Salesforce CPQ still called Salesforce CPQ?  

Yes. It is still referred to as Salesforce CPQ in 2025. Currently, it is a component of Revenue Cloud, which aims to streamline quoting, billing, and payment management.  

What is the future of Salesforce CPQ?  

Salesforce CPQ has more room for improvement and incorporation of AI technologies. It will be faster and scale with the user’s business. Furthermore, it also helps users manage the entire process from quote generation to payment collection through Revenue Cloud.


Read Also: Salesforce Workflow Automation

Author Insights:
Fatima
Hi! I’m an SEO Content Writer and Brand Copywriter who turns complex ideas into engaging and easy-to-understand content. Lately, I’ve been simplifying Salesforce, helping businesses navigate their CRM systems with confidence. My goal? To make tech and marketing feel simple, clear, and impactful.
August 4, 2025

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