The Ultimate Netsuite CRM Vs Salesforce Guide You Need In 2025

NetSuite CRM vs Salesforce: A tough decision for your business? Let’s dive into the pros and cons of each to help you choose the perfect solution!
Alina
July 8, 2025

There are hundreds of CRM tools now but only a few are actually worth the investment. Among these Salesforce has the biggest market share. Another popular name is NetSuite which is trusted by 40,000+ companies. So, how do you decide which one to pick?

Choosing between these two CRM software can feel like finding your way through a maze. Each platform offers unique strengths and capabilities tailored to different needs. Thus, you need to know the features, pricing and more before you can make an informed decision.

That’s why we have created this Netsuite CRM Vs Salesforce guide to help you. By the end of this article, you’ll know exactly which CRM software to pick!

What is a CRM and Why Does It Matter?

A CRM system is a tool that helps businesses manage customer interactions, sales, and service processes. Think of it as a central hub where all customer-related information lives. CRMs make it easier to:

  • Track leads and sales opportunities
  • Manage customer data
  • Automate repetitive tasks
  • Improve customer service

Choosing the right CRM isn’t just nice to have but it's absolutely necessary now. That's why more and more companies are investing in these tools. According to a report by Grand View Research, the global CRM market size was valued at $58.82 billion in 2022. It is expected to grow at a compound annual growth rate (CAGR) of 13.9% from 2023 to 2030. That’s a strong indicator of how important CRMs are for businesses today.

Overview of NetSuite CRM and Salesforce

Before diving into the details, let’s look at what makes NetSuite CRM and Salesforce unique.


NetSuite CRM

NetSuite CRM is part of the Oracle NetSuite platform. It’s a cloud-based solution designed for growing businesses. It is popular with businesses that already use NetSuite’s financial and operational tools. Here are the main features NetSuite CRM offers:

  • Lead and opportunity tracking
  • Customer service management
  • Real-time analytics
  • Seamless integration with NetSuite’s ERP tools

Salesforce

Salesforce, often regarded as the pioneer of cloud-based CRMs, is a powerhouse in the CRM world. It’s highly customizable and caters to businesses of all sizes. Salesforce’s flexibility and extensive ecosystem make it a top choice for many organizations. Salesforce offers:

  • Advanced sales and marketing automation
  • AI-powered analytics (Einstein AI)
  • A vast app marketplace (AppExchange)
  • Industry-specific solutions

Key Features Comparison: NetSuite CRM vs Salesforce

Let’s compare these two platforms based on essential CRM features.

User Interface (UI) and Ease of Use

Both platforms are user-friendly, but Salesforce’s modern design and customization options give it a slight edge.

Feature NetSuite CRM Salesforce
UI Design Simple but slightly dated Modern and customizable
Learning Curve Moderate Steeper due to extensive options
Mobile Access Functional but basic Highly optimized for mobile

Sales Automation

NetSuite announced a host of new AI powered features but they’re still limited. Salesforce’s advanced AI capabilities are one of the best when it comes to automating your sales process.

Feature NetSuite CRM Salesforce
Lead Management Comprehensive Highly advanced
Opportunity Tracking Built-in with ERP integration Highly customizable workflows
Forecasting Tools Basic AI-powered (Einstein Forecasting)

Customization and Scalability

Salesforce allows advanced customization when it comes to dashboards, workflows and more. NetSuite also offers some customization that’s much easier and requires no coding.

Feature NetSuite CRM Salesforce
Customization Limited to NetSuite ecosystem Highly flexible with AppExchange
Scalability Best for mid-sized businesses Suitable for all business sizes

Integration

Salesforce and NetSuite CRM both offer integrations, but their approaches and capabilities differ. Salesforce provides a wide range of out-of-the-box integrations with third-party tools. These include marketing, finance and ERP solutions. But NetSuite focuses on limited integrations with Oracle’s suite and financial modules.

Feature Salesforce NetSuite CRM
Integration Ecosystem Extensive 3rd party integrations Primarily Oracle and ERP-focused
Native Integrations Offers wide integrations with apps Focuses on financial and ERP tools
Customization Options Highly customizable via APIs Customizable but more ERP centric

Customer Support

NetSuit has three level support services depending on the package you choose. Salesforce shines with its active community and round-the-clock support for premium plans.

Support Option NetSuite CRM Salesforce
Knowledge Base Comprehensive Extensive
Live Support Available during business hours 24/7 (premium plans)
Community Forums Limited Active and diverse

Pros and Cons of NetSuite CRM vs Salesforce CRM

Now let’s take a close at the perks and drawbacks of Salesforce vs NetSuite. 

Pros of NetSuite CRM:

  • Offers a unified system with seamless integration into NetSuite’s ERP tools
  • Has a comprehensive 360-degree view of customer data for the entire customer lifecycle
  • Enhances forecasting, upselling and commission management to boost sales performance
  • Excellent for organizations handling global sales and multi-subsidiary management

Cons of NetSuite CRM:

  • Limited customization and fewer third-party integrations compared to competitors
  • Customer support access can be expensive and sometimes slow to resolve issues
  • The interface feels slightly outdated and less intuitive for some users

Pros of Salesforce CRM:

  • Highly customizable with thousands of third-party integrations available on the AppExchange
  • Offers advanced features like AI-powered tools (Einstein AI) for smarter decision-making and forecasting
  • Boasts an active user community and free learning resources via Trailhead
  • Well suited for businesses of all sizes due to its scalable pricing and flexible features

Cons of Salesforce CRM:

  • Can be costly for small businesses especially with premium add-ons and advanced features
  • Data migration and implementation may take longer and requires dedicated resources
  • Heavily relies on connectors for integration with non-Salesforce ERP systems

NetSuite CRM vs. Salesforce: Pricing

CRM pricing typically works with the provider having a fee per user per month, with more add-ons and offerings available. Pricing can be billed monthly, annually, or biannually.

But NetSuite CRM has a unique pricing structure since the Oracle NetSuite platform itself has many solutions. NetSuite CRM doesn’t disclose a starting price, so it’s recommended to contact its sales team for a custom quote.

On the flip side, Salesforce operates in the standard way of having tiered pricing based on the number of users and access to features. Here’s a closer look at each provider’s pricing:

NetSuite CRM Pricing

NetSuite CRM is included with the NetSuite platform. Every user that accesses NetSuite CRM needs their own user license. So, you pay an annual license fee which is dependent on three components: 

  • core platform
  • optional modules
  • number of expected users

There is also a one-time setup fee. For exact quotation you need to content the customer support.  

Salesforce Pricing

  • Starter Suite: $25 per user per month, billed annually. Users get account, contact, lead, and opportunity management, as well as the mobile app, email integration, and more.
  • Professional: $80 per user per month, billed annually. The Professional plan includes all that’s found in the Starter Suite, plus Sales Cloud, full offline functionality, and more.
  • Enterprise: $165 per user per month, billed annually. This tier offers opportunity scoring and deal insights, plus data synchronization and harmonization.
  • Unlimited: $330 per user per month, billed annually. The Unlimited tier includes all features mentioned above. Plus, you get Developer Pro sandbox, lead scoring and five campaigns per opportunity.
  • Einstein 1 Sales: $500 per user per month, billed annually. This tier includes all Salesforce CRM features and access to AI.

Platform Comparison: Salesforce Lightning vs. NetSuite SuiteCloud

Salesforce Lightning has a modern user interface (UI) to enhance the Salesforce experience. It includes tools and technologies that improve productivity and enable faster app development. It features a drag-and-drop tool that allows users to create custom pages and apps quickly. Other major components include app builder, lightning flow and Einstein AI.On the other hand, NetSuite SuiteCloud offers a more specialized and efficient platform. It is for businesses focused on financial management and enterprise resource planning. Though the partner ecosystem for SuiteCloud is smaller, it still has SuiteCloud Developer Network (SDN). This network customizes the platform with a focus on operational efficiency.

Feature Salesforce Lightning NetSuite SuiteCloud
Ecosystem Size Large (AppExchange) Smaller (SuiteCloud Developer Network)
Customization Extensive options available Strong customization and focused on ERP
Focus CRM and customer experience Financial management and operational efficiency
Integration Easy integration with Salesforce tools Excellent for complex business processes
Flexibility for 3rd Party Extensions High and with a large variety of options Moderate with a focus on finance related apps

Which One to Choose: NetSuit CRM vs Salesforce 

When to Choose NetSuite CRM

NetSuite CRM is ideal if:

  • You’re already using NetSuite ERP.
  • You need a unified system for financial and customer management.
  • Your business prioritizes simplicity over extensive customization.

When to Choose Salesforce

Salesforce is the better choice if:

  • Your business needs advanced automation and AI powered insights.
  • You need extensive third-party integrations.
  • You operate in a highly competitive industry that demands cutting-edge tools.

Final Thoughts: Which CRM Should You Pick?

For businesses debating between NetSuite CRM and Salesforce, the stakes are high, as both are industry leaders. But the debate on NetSuite CRM vs Salesforce boils down to your business needs. If you’re a growing company already using NetSuite’s tools, their CRM is a natural extension. But if you need a highly customizable and feature-rich solution then Salesforce is worth the investment. Remember, the right CRM can transform your business. So, take the time to identify your needs, consider your budget and test both platforms before making a decision.

How PixelConsulting Can Help You 

Not sure if Netsuite CRM Vs Salesforce is the right fit for your business? Don’t worry because PixelConsulting is here to help. Choosing the right CRM can feel overwhelming, but with our expert guidance, you’ll find the perfect solution for your needs in no time.Our team takes the guesswork out of the process. We’ll assess your unique business goals, current challenges and must have features. Then, we’ll provide tailored recommendations to match you with the CRM that works best for your company.Plus, we don’t just leave you with advice. From implementation to training, PixelConsulting is by your side every step of the way. With us, you can feel confident about your CRM choice and focus on growing your business.Ready to get started? Reach out to us today for a free consultation and take the first step toward transforming your sales processes!

FAQs

Q. Can small businesses use Salesforce or NetSuite CRM?

Yes, both platforms can work for small businesses. But, Salesforce offers more budget-friendly plans for startups.

Q. Are there free trials available?

Both Salesforce and NetSuite CRM offer free trials, so you can test their features before committing.

Q. How long does it take to implement these CRMs?

Implementation timelines vary. Salesforce can take weeks to months, while NetSuite CRM’s implementation may be faster if you already use their ERP.

Q. Is there a mobile app for these CRMs?

Yes, both platforms offer mobile apps, but Salesforce’s app is more feature-rich.

Q. Can I switch from one CRM to another?

Yes, but it requires careful planning and data migration to avoid losing valuable customer information.

Read Also: Salesloft vs Salesforce Complete Guide

Author Insights:
Alina
Hi, I’m a content marketer with over 7 years of experience in content strategy, copywriting and editing. Currently, I’m exploring the world of Salesforce and aim to break down the ins and outs of this complex tool in simple, relatable ways. With these blogs, I’ll provide valuable insights to help businesses grow and use this CRM to their advantage. In my free time you'll find me unwinding with a good book and a cup of coffee!
July 8, 2025

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