Salesloft vs Salesforce: Which CRM Tool Best Suits Your Sales Team?

Picking the right Customer Relationship Management (CRM) tool is a great investment to your business. It improves your sales team's efficiency, customer interaction and overall performance. Two of the most popular CRM platforms that sales teams use are Salesloft and Salesforce.

Each platform has its own strengths, weaknesses and unique features. So, which one is better suited for your sales team? For this you have to understand what they offer and how they differ from each other.

In this Salesloft vs Salesforce guide we will compare their key features and differences. By the end of this guide, you'll have a better idea of which CRM tool to go for. Let's dig right in!

What is Salesloft?

Salesloft is a cloud-based sales engagement platform. It manages communication with leads, tracks activities and optimizes outreach efforts. Salesloft provides professionals with tools to send emails, make calls and schedule meetings — all within the platform. Basically, Salesloft is ideal for businesses focused on enhancing their sales processes. Moreover, it automates tasks and improves customer interactions through personalized engagement.

Key Features of Salesloft:

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• Sales Engagement: Streamlined workflows to automate outreach and follow-ups.
• Email Tracking: Know when your emails are opened and which links are clicked.
• Task Management: Create and assign tasks to sales representatives to stay on track.
• Analytics and Reporting: Get real-time data on sales performance and team activity.
• Integrations: Integrates with many CRMs, including Salesforce, for a seamless experience.

What is Salesforce?

Salesforce is a comprehensive CRM tool that offers a suite of cloud-based software. Salesforce covers everything from lead management to customer service and marketing automation. It has a vast range of features and customization options for all kinds of businesses. Therefore, Salesforce is considered an all-in-one solution for engaging and nurturing customer base.

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‍Key Features of Salesforce

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• Lead and Opportunity Management: Track and manage leads, opportunities and customer interactions.
• Custom Dashboards and Reports: Create reports and dashboards as per your team’s needs.
• Marketing Automation: Automate marketing tasks and manage campaigns through Salesforce.
• AppExchange: A marketplace of apps that integrates with Salesforce to extend its functionality.
• Mobile Access: Access Salesforce on the go with mobile apps designed for sales teams.

Salesloft vs Salesforce: Key Differences

When comparing Salesloft vs Salesforce, we need to see the key features of both platforms. These include things like sales engagement, automation, pricing and integration capabilities. This table provides an in depth comparison of the tools and features both platforms have.
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Salesforce Sales Engagement vs Salesloft

When comparing Salesforce Sales Engagement vs Salesloft, the main differences is the depth of each platform’s tools. Salesforce has tools to manage customer relationships, track deals and monitor communications. However, it doesn’t specialize exclusively in sales engagement the way Salesloft does.

Salesloft has features designed specifically for improving sales productivity. The include sequencing email campaigns, call tracking and follow-up reminders. Although Salesforce is capable of handling similar tasks, it is much more generalized. Hence, it can feel complex if you’re looking solely for engagement features.

Actually, Salesforce Sales Engagement focuses more on a combination of tools across departments. This means you get access to marketing automation, customer service and analytics. So, it can be great for teams looking for a CRM platform that can do more than just manage sales. But, Salesloft is a better fit if you need a streamlined and user-friendly experience.

Salesforce High Velocity Sales vs Salesloft

Salesforce High Velocity Sales vs Salesloft is another area where the two platforms differ. Salesforce High Velocity Sales is a set of tools built into Salesforce Sales Cloud to help sales teams close deals faster. It’s designed for teams that need to handle a high volume of leads, allowing sales reps to quickly prioritize leads and outreach efforts. Salesforce High Velocity Sales offers many features like:

• sales cadences
• call scripting
• email tracking

However, it is still part of the broader Salesforce ecosystem. So, you have access to sales engagement tools but they are integrated with many other functions. This can make the platform feel overwhelming for some teams.On the other hand, Salesloft is a platform that is entirely focused on sales engagement. It offers specific tools for:

• managing high-volume outreach
• automating follow-ups
• tracking interactions

Hence, Salesloft is a more focused and intuitive tool for teams that need a specialized solution.Pros and Cons of Salesloft vs SalesforceWe need to take a closer look at the advantages and drawbacks of Salesloft vs Salesforce. This will help you identify the good and bad side of each one and help you make a more informed decision. Below, we break down the pros and cons of both tools:
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Which CRM Tool Best Suits Your Sales Team?

Choosing between Salesloft vs Salesforce ultimately comes down to the specific needs of your sales team. Here are some guidelines to help you decide which platform is the best fit for your organization:

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Choose Salesloft If:

• You need a tool specifically for sales engagement with automated outreach, tracking and follow-ups.
• Your sales team focuses primarily on outbound sales and high-velocity sales processes.
• You prefer a simple user experience and want to avoid the complexity of a full CRM system.
• You need strong email tracking and task management for your sales reps.

Choose Salesforce If:

• You need a comprehensive CRM platform that can handle sales, marketing, and customer service in one tool.
• You have a larger organization and require scalability and advanced reporting features.
• You’re looking for an all-in-one solution that can be highly customized to meet your specific business needs.
• You need cross-functional collaboration for sales teams to work closely with other departments.

Pricing Of Salesloft vs Salesforce‍

Salesloft and Salesforce both offer tiered pricing models. But Salesforce is typically known for being more expensive, especially for smaller teams. The pricing for Salesforce can vary widely depending on the features and the package you require. The prices typically start at around $25 per user per month for basic versions. However, advanced versions can go upwards of $150 per user per month. Salesloft’s pricing also varies based on the number of users and features required. Their pricing usually starts around $75 per user per month for basic features. And, with higher-tier packages offering more robust sales engagement features.

‍Wrapping Up

‍In the battle of Salesloft vs Salesforce, both platforms offer valuable features. However, the right choice depends on your business’s specific needs. 

• As stated earlier, Salesloft is ideal for teams looking for a specialized and user-friendly solution. While Salesforce is for businesses that need a comprehensive CRM system for multiple departments.
• Moreover, Salesloft might be the better option for smaller teams focused solely on sales engagement. In contrast, Salesforce is better for larger teams and organizations with multiple departments.

Whichever platform you choose, remember that the right CRM tool can make a huge difference. So, pick wisely to streamline sales processes and drive better business results!

‍The Final Verdict

‍Salesloft and Salesforce are both among the leading sales tools. And, both have their pros and cons. However, based on our comparison, Salesforce is the ultimate winner. Here's why:

• Salesforce offers unmatched customization & thousands of integrations
• Real time advanced reporting & AI capabilities (Einstein Analytics)
• Consistently ranked No.1 CRM in the world
• Suitable for businesses of all sizes, from startups to Fortune 500 companies

Want to adopt and customize Salesforce for your business? Contact PixelConsulting today! Our team of Salesforce experts will help you implement and optimize Salesforce to maximize your success.

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