When Regal Rexnord confronted supply chain complexity, they teamed with Salesforce to unlock a new era of agility, speed, and customer-centric growth.
After the global pandemic and a punishing supply chain crisis, Regal Rexnord reinvented its business from its Milwaukee headquarters. Instead of shrinking from the massive disruptions that jeopardized its ability to deliver crucial products on time, the industrial leader embraced Salesforce’s next-gen solutions. Regal Rexnord streamlined a sprawling, intricate supply chain into a sleek, AI-powered growth engine that could rewrite the rules for industrial excellence.
While Regal Rexnord doesn’t top the consumer brand list, its impact is everywhere. Furthermore, with a workforce of 30,000 and a global network of thousands of suppliers, the company’s automation, motion control, power transmission, and air-moving technologies power hyperscale data centres, the newest industrial vehicles, and countless other critical applications.
Following its merger and in the midst of the global pandemic, Regal Rexnord faced a significant strain on its vast product inventory and global supply chain. The strain revealed cracks in its old technology. To fix these cracks and set the stage for future growth, the company adopted Salesforce’s CRM, order management, integration, and AI tools. This set of tools now serves as a roadmap for manufacturers facing volatile markets.
Robert Federer, Regal Rexnord’s Vice President and General Manager, describes COVID-19’s supply chain shock as a “massive bullwhip effect.” When factories paused early in the pandemic and reopened, demand spiked, and the pandemic hit. Regal’s processes buckled under a surge of warped global networks.
The company’s 2021 merger with Rexnord Process and Motion Control (PMC) brought new lines and brands, but also new layers of siloed data and legacy platforms.
Moreover, working with Salesforce starting in early 2023 let Regal Rexnord catalogue its entire tech landscape and map a sustainable, long-term modernization agenda.
“We had a golden opportunity to rethink what we wanted our technology stack to be and really audit what we felt were our strengths and what our weaknesses were. We got an opportunity to say, what will we do long-term?” - Robert Federer, Vice President and General Manager, Regal Rexnord
Regal Rexnord kicked off its transformation by moving customer service teams, handling quotes, support tickets, and order updates onto Salesforce Order Management. When combined with Salesforce’s Configure, Price, Quote (CPQ) tool, the migration lets the company bring every customer order into one interface.
Looking ahead, Regal Rexnord is building on Salesforce’s service platform to take efficiency to the next level. AI tools now help agents write fast, accurate replies to common questions. That means representatives have more time to spend on activities that drive revenue.
Robert Federer pointed out that weaving AI agents throughout the company’s ecosystem helps boost efficiency. This, in turn, drives revenue growth by improving both customer satisfaction and loyalty.
Regal Rexnord’s digital transformation illustrates how industrial manufacturers can modernize production and strengthen supply chains against shocks.
Their Salesforce-backed platform spurs quicker, more informed choices across the enterprise. Moreover, embedded AI and connected systems prepare the business to thrive through changing global markets. However, Regal’s journey proves that adopting tech innovation can convert external disruption into lasting market strength.
Look at how Regal Rexnord transformed its operations with Salesforce and AI, and you’ll see how vital these technologies are for staying ahead. If your business wants to upgrade customer service, order management, or supply chain processes, PixelConsulting is here to provide Salesforce consulting and implementation services customized to your unique mission.
When you partner with PixelConsulting, you’ll have the expertise needed to turn digital transformation from a challenge into a pathway for new growth and long-lasting success.
Ready for more success stories and Salesforce updates? Head over to our Salesforce Newsroom for the latest innovations from Salesforce.
Read Also : Salesforce Launches Agentforce for Revenue
