Newly Launched Salesforce Web Series Promises to Center User Frustrations and Adoption in Refreshingly Candid Discussions

Northampton, MA (July 17, 2025) — PixelConsulting, a Salesforce consulting firm focused on improving CRM user adoption for enterprise organizations, is pleased to announce its first live webinar, “Salesforce Anonymous: The First Meeting,” taking place on Thursday, July 24, 2025 at 11:00 AM EDT. A platform for Salesforce users, managers, and RevOps leaders to share real challenges and explore practical solutions.

This interactive session will bring together professionals from across the sales and operations ecosystem — including business users, sales representatives, and Salesforce experts, to have an open conversation about common challenges in CRM adoption and explore proven, real-world solutions. The webinar is tailored for sales managers, revenue operations leaders, business users, and Salesforce admins who are seeking clarity, usability, and improved team engagement with Salesforce.

The webinar will be moderated by Paul G. Silva, a long-time advocate for better CRM user adoption, known for facilitating honest conversations between business users and decision-makers. Paul will lead the conversation between business users Sumaira Qazi and Sarim Anwer, sales manager Amaan Khan, and technical experts Waleed Zulfiqar and Ahmed Bilal, each bringing hands-on experience and diverse perspectives from both operational and implementation standpoints.

“This session is about creating a safe, candid space to discuss the roadblocks teams face every day in Salesforce,” said Paul G. Silva. “By inviting both users and experts into the same conversation, we’re bridging the gap between what’s expected and what’s actually happening.”

Among the key topics of discussion will be on data quality & entry challenges including inconsistent field usage, incomplete data, and the need for ongoing cleanup efforts; also, reporting & dashboard limitations such as lack of high-level insights, difficult customization, and limited visibility across teams.

Key Takeaways from the Session Include:

  • Real-world fixes for common Salesforce complaints
  • What your sales team really thinks about your CRM and how to turn frustration into feedback
  • How to stop the blame game between Sales and Ops
  • Why your adoption is broken and the 3 fastest ways to fix it
  • Simple configuration tweaks that can boost adoption without a full rebuild
  • Language to use when selling CRM changes internally
  • What not to track in Salesforce if you actually want reps to use it

The structure of the webinar is designed to reflect real dynamics in the workplace — with users sharing practical frustrations and experts offering targeted responses and solutions. Through this exchange, PixelConsulting aims to drive a more empathetic and strategic understanding of user adoption barriers.

This event marks the first in a new series under PixelConsulting’s “Salesforce Anonymous” initiative, an ongoing dialogue focused on creating cleaner, smarter, and more sustainable Salesforce experiences.

To register and be part of the conversation, please visit: Webinar Sign up