The right marketing automation platform is always a headache. For many companies the dilemma is the same: Salesforce Marketing Cloud or HubSpot? One has immense capabilities for big organizations while the other caters to growing teams who prefer a more simplistic solution.
U.S. companies now face a widening gap in marketing automation needs. With more people than ever accessing the internet, connecting with the right customers at the right time is crucial. This is where Salesforce Marketing Cloud and HubSpot come in. Both make marketing, organization, and brand growth more effortless.
This blog will highlight the key differences for each platform. We'll cover the HubSpot vs Salesforce Marketing Cloud comparison for features, pricing, ease of use, and more, so you can make an informed choice.
Salesforce Marketing Cloud assists large companies in executing intricately targeted and powerful marketing campaigns. Its features target businesses that want to reach customers via email, text messages, websites, and social media ads.
Since it is part of the Salesforce family, it integrates seamlessly with Salesforce CRM, providing a 360-degree view of the customers and their interactions. It also leverages Artificial Intelligence (AI) to optimize the timing of message delivery.
Furthermore, Salesforce Marketing Cloud serves large enterprises and companies with multifaceted marketing requirements. It is highly advantageous if you are already using Salesforce and need to manage large-scale campaigns.
HubSpot is a user-friendly inbound marketing software that aids in the marketing, servicing, and selling of products and services for a new company. Using powerful content like blogs and emails, HubSpot can help to “Inbound” clients to a particular business.
Tracking the results HubSpot yields is easily manageable without the necessity of coding skills. As suggested by the name, inbound marketing services offered by HubSpot is followed without any additional purchases required.
HubSpot Inbound Marketing Software is aimed specifically for small to medium sized businesses dubbed SMB. The inclusion of information technology teams to any company isn’t always a guarantee. Nevertheless, with HubSpot, one can rest assured knowing they don’t have to forgo powerful tools, accessible interfaces, and tech teams for ease of use.
Now that you understand what each platform presents, let us explore the core differences between Salesforce Marketing Cloud vs HubSpot. These differences should guide you in choosing the alternative which is better suited to your business.
HubSpot is more affordable, considering that Salesforce Marketing Cloud is more expensive. The latter does not offer fixed prices. Instead, costs are determined by the size of the business and what features are required.
Salesforce Marketing HubSpot does offer a free plan. You pay more only when you require extra tools.
Salesforce Marketing Cloud is hard to use and tricky to set up due to the need of a specialist to manage everything while other tools do not require a specialist.
HubSpot is quite user friendly, to the point where even absolute beginners can jump right into it. No coding or special training is required to get started.
Flexibility and customization are also offered with Salesforce, where users have complete control over custom workflows and journeys, allowing for more complex marketing.
Hubspot also provides its flexibility, but not as deeply as Salesforce does.
Salesforce Marketing Cloud is designed for larger companies, particularly those already using Salesforce CRM and are looking for more advanced features.
In short, for small to medium-sized businesses (SMB) and fast-growing startups looking for a CRM that's simple and effective, HubSpot is a better option.
Let’s closely explore the most important attributes of Salesforce Marketing Cloud and HubSpot. Understanding their respective strengths will help you determine which platform best suits your business needs.
In every website or application, there are some features that users just love and other that they want to avoid. For better understanding the advantages and disadvantages of each, let’s analyze the benefits and drawbacks of Salesforce Marketing Cloud and HubSpot.
As to whether HubSpot or Salesforce Marketing Cloud is more suitable, depends primarily on your business size, objectives, and budget.
Does your business already use Salesforce products? Do you require deep customization with powerful features? If yes, then Salesforce Marketing Cloud will be great for you. It is geared towards larger businesses with sophisticated marketing requirements.
However, if you are looking for an easier-to-use, lower-cost SMB option for blogs, emails, and lead generation, then HubSpot is the better option. It is well-suited for small and medium businesses looking for speedy outcomes without the need to hire IT specialists.
To determine the suitable marketing automation platform for your business, Contact Us at PixelConsulting. So, we will help to assist you to grow your business using the ideal technology that upholds your requirements and budget!
Salesforce Marketing Cloud was specifically designed for massive enterprises, and that is its greatest disadvantage. HubSpot is, however, geared towards SMBs and does a much better job at serving that particular customer segment.
If advanced functionality is not a concern, go with HubSpot. If they are important, go with Salesforce Marketing Cloud.
No, and that is typical for all other SMB-focused platforms. Their feature set simply won’t meet the level of complexity required by large organizations.
HubSpot usually has the best ROI for SMBs as it is cost-effective, user-friendly, and contains multiple tools at a lower price. Salesforce Marketing Cloud works well with bigger businesses that have larger budgets.
Yes, Salesforce Marketing Cloud can work with many other third-party tools along with Salesforce products. For other non-Salesforce tools, Salesforce offers great integration flexibility, although it performs best with Salesforce products.
HubSpot is less expensive, offering a free plan and additional features available for purchase. On the other hand, Salesforce Marketing Cloud is pricier and charges according to business size and required features.
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