What Is Salesforce Infusionsoft Integration - Explained Now

Unlock business growth with Salesforce Infusionsoft integration now. Automate tasks, improve data flow and scale smarter with this guide.
Alina
November 17, 2025
Salesforce Infusionsoft Integration

If you’re running a business, you’ve probably heard of Salesforce and Infusionsoft. Both are great tools but using them separately can feel like juggling too many balls at once. That’s where Salesforce Infusionsoft integration connects the two systems so they can “talk” to each other.

This integration helps you save time, stay organized  and make smarter decisions. For example, when a new lead comes into Infusionsoft, it can automatically show up in Salesforce. Plus, your sales and marketing teams can see the same data without sending endless emails back and forth. 

Keep reading to learn more about the Infusionsoft Salesforce integration now. Let’s dig right in!

What Is Infusionsoft?

Infusionsoft is a tool that helps small businesses grow. It focuses on marketing, sales  and customer management. With Infusionsoft, you can send emails, track leads  and organize contacts all in one place. It also helps automate repetitive tasks. This means you can save time and focus on growing your business. 

Many small business owners love Infusionsoft because it is easy to use. You don’t need to be a tech expert to get started. In addition, it provides detailed reports. These reports help you understand your customers better. Overall, Infusionsoft makes running your business smoother. It helps you reach more customers, follow up faster  and increase sales.

Salesforce vs Infusionsoft

Salesforce and Infusionsoft are both powerful tools. However, they serve slightly different purposes.

  • Salesforce is great for large teams and complex businesses. It focuses on sales tracking, customer relationships  and reporting. It is highly customizable.
  • Infusionsoft is better for small businesses. It focuses on marketing automation, email campaigns  and simple sales pipelines. It is easier to set up.

When comparing salesforce vs infusionsoft, consider these points:

  • Salesforce handles large data and complex workflows better.
  • Infusionsoft is simpler for automating emails and marketing campaigns.
  • Salesforce requires more training, while Infusionsoft is beginner friendly.
  • Infusionsoft is cost effective for small businesses. Salesforce can be expensive for small teams.
  • Salesforce integrates with many apps for advanced needs. Infusionsoft works best within small business tools.

While they have differences, both tools can help businesses grow. Choosing depends on your business size, budget  and needs.

What Is Salesforce Infusionsoft Integration?

Instead of choosing one, you can connect both. That’s what Salesforce Infusionsoft integration does. It allows data to flow between Salesforce and Infusionsoft. For example, when a lead is added in Salesforce, it can automatically appear in Infusionsoft. This helps teams work together. Marketing and sales can share information without double work. Also, it ensures customers get timely emails and follow ups. With Infusionsoft Salesforce integration, businesses get the best of both worlds: Salesforce’s sales power and Infusionsoft’s marketing automation. This connection saves time, reduces errors  and improves customer experience. Instead of switching platforms, you can use both tools smoothly.

Key Features of Salesforce Infusionsoft Integration

Here are the main features:

1. Lead Syncing

This feature automatically moves leads between Infusionsoft and Salesforce. So, you never lose a lead. Also, your sales team sees new contacts instantly. Consequently, follow ups happen faster. It reduces double work and mistakes. Overall, lead syncing keeps your sales pipeline clean and up to date.

2. Contact Management

With integration, all customer info is stored in one place. This means no more searching through multiple systems. Plus, updates in one app appear in the other. Therefore, teams always have accurate contact details. It makes communication simple.

3. Campaign Tracking

You can see how marketing campaigns perform in real time. Also, Salesforce can show results from Infusionsoft campaigns. This helps teams adjust strategies quickly. As a result, you get better engagement and ROI.

4. Automated Follow Ups

The integration can trigger follow up emails or tasks automatically. So, leads don’t slip through the cracks. Additionally, it saves your team hours of manual work. Consequently, customer response improves.

5. Reporting and Analytics

Integration combines data from both tools for clear reports. Therefore, managers can track sales and marketing success easily. It also highlights what’s working and what’s not. As a result, you make smarter business decisions fast.

Benefits of Using Salesforce Infusionsoft Integration

Here are the main benefits for businesses:

1. Save Time with Automated Tasks

With Salesforce Infusionsoft integration, you can automate boring tasks. For example, follow ups, email campaigns  and reminders happen on their own. This saves your team hours every week. Plus, it reduces mistakes. So, your team can focus on real work instead of repetitive tasks.

2. Keep All Data in One Place

When you use Infusionsoft Salesforce integration, all your data is together. Customer info, sales history  and contacts sync automatically. This means you won’t lose important details. Also, your team can find what they need fast. In short, it keeps everything simple and organized.

3. Improve Customer Relationships

Integration helps you understand your customers better. You can track their activity and send messages they actually need. Then, you build trust and loyalty. Furthermore, you respond faster to questions or problems. This leads to happier customers and stronger connections.

4. Boost Sales and Revenue

With Salesforce Infusionsoft integration, your sales team gets clear insights. They see who is ready to buy and which leads need nurturing. Therefore, they can close deals faster. Also, marketing campaigns become more effective. Overall, your business grows quicker and smarter.

5. Reduce Mistakes and Errors

Manual entry often leads to errors. But integration fixes that. Data moves automatically between systems, so mistakes drop. In addition, your reports are more accurate. Consequently, decisions are smarter and safer for your business.

6. Easy Reporting and Tracking

Integration makes reports simple. You can track campaigns, sales  and leads in one place. Then, you quickly see what works and what doesn’t. Plus, you save hours each month creating reports. Finally, your team can make fast improvements and hit goals easier.

How to Set Up Salesforce Infusionsoft Integration

Setting up this connection is easier than you might think. Here's a step by step guide:

Step 1: Choose Your Integration Tool

There are several tools to help connect Salesforce and Infusionsoft. Some popular ones include:

  • Zapier: Automates tasks between apps.
  • Make.com: Builds custom workflows without coding.
  • Trujay: Helps with data migration between CRMs.

Each tool has its own setup process but they all aim to make the connection seamless.

Step 2: Create Accounts

Before connecting, make sure you have accounts for both Salesforce and Infusionsoft. You'll also need accounts for the integration tool you choose.

Step 3: Connect Salesforce to the Integration Tool

In your integration tool:

  1. Log in to your account.
  2. Select Salesforce as the app you want to connect.
  3. Follow the prompts to log in to your Salesforce account and grant necessary permissions.

Step 4: Connect Infusionsoft to the Integration Tool

Next, connect Infusionsoft:

  1. In the integration tool, select Infusionsoft (Keap).
  2. Log in to your Infusionsoft account.
  3. Allow the integration tool to access your Infusionsoft data.

Step 5: Set Up Your Workflow

Now, decide what you want to happen when certain events occur. For example:

  • When a new lead is added in Infusionsoft, create a new contact in Salesforce.
  • When a deal is closed in Salesforce, update the contact in Infusionsoft.

Set these actions in your integration tool to automate the process.

Step 6: Test the Integration

Before going live, test your setup:

  1. Trigger an event (like adding a new lead).
  2. Check if the corresponding action happens in the other app (like a new contact in Salesforce).

If everything works as expected, you're good to go!

Tips for a Smooth Integration

  • Start Simple: Begin with one or two actions to ensure everything works before adding more.
  • Monitor Regularly: Check the integration periodically to ensure it's running smoothly.
  • Seek Help When Needed: Don't hesitate to reach out to support teams if you encounter issues.

Conclusion: Is Salesforce Infusionsoft Integration Right for Your Business?

If your team struggles with scattered data, Salesforce Infusionsoft integration could be a game changer. It keeps leads, contacts  and activity in one place. Furthermore, it helps marketing and sales work together without confusion. While it may seem tricky at first, the right partner can make it simple. 

PixelConsulting can help your business set up this integration smoothly. We will carefully move the data and automate key tasks for better efficiency. In the end, this integration saves time, reduces errors and lets your team focus on growth instead of juggling multiple tools.

FAQs

1. What Is Salesforce Infusionsoft Integration?

Salesforce Infusionsoft integration connects two powerful tools: Salesforce, a leading customer relationship management (CRM) platform  and Infusionsoft (now Keap), an automation software for small businesses. By linking them, you can sync customer data, automate marketing tasks  and streamline sales processes. This integration helps businesses save time and improve efficiency.

2. Why Should I Integrate Salesforce with Infusionsoft?

Integrating Salesforce with Infusionsoft allows you to manage customer information in one place. It helps automate marketing campaigns and sales follow ups. For example, when a customer makes a purchase, Infusionsoft can automatically send a thank you email. Meanwhile, Salesforce can update the customer's status and schedule a follow up call. 

3. How Do I Set Up the Integration?

First, choose an integration tool like Zapier or Data2CRM. Then, connect both Salesforce and Infusionsoft accounts to the tool. Next, map the data fields between the two platforms. Finally, test the connection to ensure everything works smoothly. If you're not comfortable doing this yourself, consider hiring a developer or using a guided migration service.

4. Can I Customize the Integration to Fit My Business Needs?

Yes, the integration is highly customizable. You can set up specific workflows, automate tasks  and define how data flows between Salesforce and Infusionsoft. For instance, you can create custom tags in Infusionsoft that trigger specific actions when certain conditions are met. This flexibility allows you to tailor the integration to your unique business processes.

5. What Are the Benefits of This Integration?

The Salesforce Infusionsoft integration offers several benefits. It saves time by automating repetitive tasks, improves data accuracy by syncing information between platforms  and enhances customer relationships through personalized communication. Additionally, it provides valuable insights into customer behavior.


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Author Insights:
Alina
Hi, I’m a content marketer with over 7 years of experience in content strategy, copywriting and editing. Currently, I’m exploring the world of Salesforce and aim to break down the ins and outs of this complex tool in simple, relatable ways. With these blogs, I’ll provide valuable insights to help businesses grow and use this CRM to their advantage. In my free time you'll find me unwinding with a good book and a cup of coffee!
November 17, 2025

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