According to statistics around 81% of businesses want to invest more in CRMs over the next year. Is your organization one of those?
Well, there are plenty of options to choose from. When it comes to sales engagement, two major platforms always come up in the conversation: Outreach and Salesforce.
These tools help sales teams streamline their processes and achieve better results. However, each one has its strengths and weaknesses. Understanding the differences between these two can help you choose the right platform for your team.
Here's a detailed Outreach vs Salesforce guide to help you. We'll discuss the features, benefits, pricing and other factors. By the end of this guide, you'll be well equipped to make an informed decision for your business.
Let's dig right in!
Outreach is a comprehensive sales engagement platform. It’s been recognized multiple times on Forbes' Cloud 100 list. This tool gives the sales team a complete picture of the sales cycle to improve results. It focuses heavily on pipeline conversion, deal velocity and rep productivity. Moreover, it automates communication, optimizes workflows and manages leads.
Salesforce was launched back in 1999 and today it's one of the most well known CRM platforms in the world. It is the best tool designed to manage customer relationships and marketing campaigns. While Salesforce excels at CRM, its capabilities extend far beyond managing contacts.
Both Outreach vs Salesforce are reputable tools for sales teams but they serve different purposes. Outreach vs Salesforce sales engagement is compared for how they handle various sales processes. But the key lies in understanding where each platform excels.
One of the primary differences between Outreach vs Salesforce lies in their focus. Well, Outreach is primarily a sales engagement tool while Salesforce is a full fledged CRM.
This means that Outreach vs Salesforce sales engagement can serve different roles in your sales process. Outreach is great for automating communication and outreach efforts. However, Salesforce gives a full view of customer interactions and data across the entire organization.
When comparing Outreach vs Salesforce sales engagement, we have found a clear winner. In our opinion, outreach takes the edge in terms of sales engagement. It’s specifically for sales reps to automate the outreach process and increase efficiency. On the other hand, Salesforce is not as focused on this specific aspect even though it's more powerful.
Here is a detailed comparison table about the main differences of Outreach vs Salesforce:
Outreach vs Salesforce may seem like two entirely separate tools. Yet, they actually work very well together. In fact, many organizations use both platforms in tandem to leverage the strengths of each.
Outreach integrates with Salesforce to bring together a unified ecosystem. Thus, teams can use Outreach’s powerful sales engagement features while syncing with Salesforce. Here are the key benefits of Salesforce and Outreach integration:
Outreach syncs email interactions, call logs and other engagement activities directly with Salesforce. This way your CRM is always up to date.
By integrating both platforms, sales teams can access complete sales pipeline in Salesforce. So, you can view data while using Outreach for engagement, tracking, and automation.
Sales reps spend less time updating data and more time focusing on outreach efforts.
The Outreach vs Salesforce debate isn’t necessarily about which is better overall. Instead, it’s about understanding how each platform serves a different function and how they can complement each other.
Here’s a detailed table comparing the advantages and drawbacks of Salesforce vs Outreach:
Choosing between Outreach vs Salesforce sales engagement ultimately depends on your business needs. Here's a quick summary to help you decide:
Both tools are excellent in their own right, but the key is understanding how each can contribute to your sales strategy. Many companies choose to use both platforms together to get the benefits of both.
To conclude, both Outreach and Salesforce are a good investment. It just depends on which tool will work better for your business needs. Outreach is a great fit for smaller sales teams looking for an easy platform. It’s affordable, simple to set up and focuses specifically on sales engagement.
Whereas, Salesforce is a superior choice if you want a comprehensive and scalable CRM with endless features. It has extensive customization, advanced reporting and high security. Plus, you can keep updating and tweaking Salesforce as your business grows.
At PixelConsulting, we specialize in helping businesses implement Salesforce. Our team is here to guide you to adopt, customize and integrate Salesforce with other tools. Reach out to us today for a consultation and let’s explore how the world's no.1 CRM tool can transform your business!
Yes, Outreach can integrate with Salesforce. This allows you to sync your sales data and leverage Salesforce’s CRM capabilities. At the same time, Outreach will automate and optimize your sales engagement process. Thus, this integration helps you manage customer interactions and track performance more thoroughly.
While Salesforce is a powerful CRM, it may not always be the best fit for very small businesses due to its complexity and higher cost. But it also offers Salesforce Essentials which is an affordable option. It is designed for small businesses and can be a good starting point.
The pricing of Outreach starts around $100 per user per month. But the exact cost can vary depending on your business needs and the features you need. Fortunately, outreach also offers a 14 day free trial. You can test the platform before committing to a subscription.
Outreach can enhance and automate your sales engagement, but it’s not a complete CRM solution like Salesforce. So, Salesforce is better if your team needs CRM features, reporting and integration. However, using Outreach with Salesforce can provide the best of both worlds.
Salesforce is consistently ranked as the top CRM platform in the industry. According to Gartner’s Magic Quadrant for CRM (2024), Salesforce has been a leader in the CRM space for over a decade.
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