If your sales team uses both Gong and Salesforce, you already know how much time can get wasted jumping between the two. In 2025, sales teams need speed, accuracy, and tools that talk to each other. With this setup, every call, deal, and follow-up lives in one place, making it easier to stay on track.
That’s where a Gong Salesforce integration comes in. It connects your call insights from Gong directly into Salesforce so you don’t have to copy and paste notes or worry about missing key details.
In this blog, we’ll break down how the integration works, why it matters, and the simple steps to get started without the tech headache.
If you use Salesforce, you probably know how hard it can be to keep track of every customer call, meeting, and email. That’s where Gong Salesforce integration comes in. It’s like a bridge that connects Gong with Salesforce so your sales team always has the full picture.
With Gong integration with Salesforce, data flows both ways. Gong pulls information from Salesforce, like accounts, contacts, and opportunities, and connects it with your customer conversations. Then, it pushes insights back into Salesforce, adding tasks, notes, and call details. This way, everything stays in one place, and your team doesn’t miss anything important.
Here’s how it works:
This is a game-changer for sales reps. Instead of digging through notes or guessing what was said in the last call, they can see the full history right inside Salesforce. That makes it easier to understand customers, make smarter decisions, and close deals faster.
Setting up Salesforce Gong integration is pretty straightforward. You just connect Gong to Salesforce using something called OAuth (don’t worry, that’s just a secure login method). It’s best to use a special integration account so things don’t break if someone leaves the company. Once connected, admins can choose which Salesforce fields should appear in Gong and decide how Gong’s insights will show up in Salesforce.
Follow these steps to connect Gong with Salesforce:
Here are the main features of the Gong Salesforce Integration:
Gong and Salesforce synchronize data in both directions, ensuring that updates in one platform are reflected in the other. This keeps both systems aligned and up to date.
Gong automatically records, transcribes and analyzes sales calls, logging them directly into Salesforce. This eliminates manual data entry and provides valuable insights into customer interactions.
Gong imports Salesforce data, such as accounts, contacts and opportunities, to associate CRM context with conversations. This enriched data helps in analyzing customer interactions more effectively.
Administrators can select which Salesforce fields to import into Gong, allowing for customization based on the organization's specific needs and sales processes.
Gong's Smart Tracker feature can be exported to Salesforce, providing additional context and insights into customer interactions. This helps in identifying key moments in conversations that may influence sales outcomes.
The integration ensures that data is updated in real time, allowing sales teams to access the most current information when making decisions.
Gong can provision users from Salesforce, streamlining the user management process and ensuring consistency across platforms.
Check out the following advantages to integration salesforce with Gong:
By integrating Gong's conversation data with Salesforce, sales teams can gain deeper insights into deal health and customer intent, leading to more accurate sales forecasts.
Managers can analyze recorded calls and identify areas for improvement, providing targeted coaching to sales reps and enhancing overall performance.
Automating data entry and synchronization between Gong and Salesforce reduces manual work, allowing sales teams to focus more on selling activities.
The integration provides a comprehensive view of customer interactions, helping sales teams understand customer needs and preferences more effectively.
With shared access to conversation data in Salesforce, sales and marketing teams can collaborate more effectively, aligning strategies and improving customer engagement.
Sometimes, data may not sync properly between Gong and Salesforce, leading to discrepancies. To resolve this, ensure that both platforms are properly connected and
that API access is enabled in Salesforce. Regularly check for updates and troubleshoot any connectivity issues promptly.
Differences in field names or structures between Gong and Salesforce can cause mapping issues. To address this, carefully review and customize the field mappings during the integration setup process to ensure compatibility.
Inadequate user permissions can prevent data from being accessed or updated correctly. To mitigate this, assign appropriate roles and permissions to users in both Gong and Salesforce, ensuring they have the necessary access rights.
Exporting large volumes of call data can impact Salesforce's performance. To manage this, set appropriate filters and limits on the data being exported and consider exporting historical data in batches to avoid system overload.
Over time, changes in either Gong or Salesforce can affect the integration's functionality. To maintain smooth operation, regularly review and update the integration settings and stay informed about new features or updates from both platforms.
Salesforce has data storage limits that can be quickly reached with extensive call data exports. To manage this, monitor your storage usage and archive or delete old data as necessary to free up space for new information.
Sales teams may face challenges in adopting the new integrated workflow. To overcome this, provide comprehensive training and support to users, highlighting the benefits and functionalities of the integration to encourage its use.
Connecting Gong with Salesforce in 2025 is a smart move for sales teams. When you use Gong’s conversation tools with Salesforce’s CRM, you get clearer insights into customer talks, better sales predictions, and smoother workflows. This helps your team make smarter choices that can boost revenue and grow your business.
Want it done right? PixelConsulting can help. We’re experts in CRM integrations and can set it up to fit your company’s needs. We don’t just connect the two tools but make sure the setup fits your team’s needs. From planning and integration to training and ongoing support, we guide you every step of the way so you get the most out of Gong Salesforce integration.
Contact us today!
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