Gainsight vs Salesforce - The Ultimate Showdown for Customer Success

Which platform is better for adhering to customer satisfaction—Gainsight vs Salesforce? Figure out which one helps your business grow!
Fatima
August 4, 2025
Gainsight vs Salesforce

In 2025, organizations are giving more attention to customers than ever before. With the variety of customer success platforms in the market, which one is the best for your company? The debate of Gainsight vs Salesforce is becoming increasingly popular. Both platforms have been frontrunners in customer support. So, which one is better for you?

This guide will analyze Gainsight vs Salesforce. We will discuss the features with pricing and ROI of both, alongside how they perform regarding your business. If you’re looking for Gainsight alternatives or if you’re caught up deciding between the two, you are in the right place.

Whether you’re an existing user of either Gainsight or Salesforce or are just considering your options, this comparison will help you in your decision for 2025 and onward.

Gainsight vs Salesforce – A Quick Comparison at a Glance

Deciding between Gainsight and Salesforce can be extremely difficult. However, knowing the inner workings of both can help. They are both useful in managing businesses, but their areas of focus differ. Let's examine what each has to offer in the context of your business goals.

Gainsight

Gainsight is very convenient for customer success teams. It helps track customer satisfaction levels, monitor customer activities, and manage issues proactively. Furthermore, with Gainsight, teams are provided with relevant resources that allow them to manage accounts and respond to queries promptly, ultimately improving customer retention and satisfaction.

Salesforce

Salesforce is a single CRM that provides integration for sales, marketing, and customer service functionalities. Moreover, it offers customer satisfaction advantages and much more. Salesforce enables companies to cater to several operational areas. At the same time, it helps to improve and manage customer relationships. This is useful for companies looking for one solution to several needs.

Quick Comparison Table on Gainsight vs Salesforce

Curious about what Gainsight and Salesforce offer? We highlight the salient features of each platform so you can make an informed decision about which one will serve you best. Now, let’s jump in and compare the two!

Feature Gainsight Salesforce
Purpose Built for customer success teams A full CRM platform with customer success tools
Primary Focus Customer health, engagement, and retention Sales, marketing, service, and customer success
Best for Customer-focused businesses Businesses looking for a comprehensive CRM solution
Customization High customization for customer success teams Heavily customizable for different business needs
Integration Integrates well with customer success tools Has multiple business tool integrations
Customer Success Tool Business success tracking and improvement is a core focus Branded customer success features integrated within a broader scope CRM
Data Analytics & Reporting Customer Insight and health tracking intelligence provides thorough analysis Comprehensive analytics on sales, service, and marketing
Automation Customer Success enables workflow automation Automation of sales, service, and marketing processes
User Interface Interface geared towards customer success data and insights Full CRM interface covering all business aspects
Collaboration Features Facilitates team collaboration on customer success activities Enables cross departmental team collaboration

Gainsight vs Salesforce Pricing & ROI Considerations

When deciding between Gainsight vs Salesforce, the critical factors to consider are pricing and the return on investment (ROI) you will receive. Although both platforms are feature-rich, their pricing differs. In this article, we’ll analyze Pricing and the benefits each platform offers for your business. 

Gainsight Pricing 

Gainsight is a more specialized tool, which, in turn, makes it pricier. It is mostly designed for customer success teams, so it concentrates on relationship management improvement. 

  • Higher Costs: Smaller businesses might struggle with the cost since Gainsight’s tools are primarily focused on customer success. 
  • Custom Pricing: Pricing is highly variable on factors such as the number of users, company size, needed features, etc.

Salesforce Pricing

Salesforce offers different pricing options tailored for each business, big or small. This is due to their being a full CRM platform, which entails a lot more than just catering to customer success services.

  • Adjustable Pricing: The overall pricing of Salesforce increases or decreases based on the features included and the number of users.
  • Potential Added Expenses: Initial pricing is low, but if users decide to purchase more features or add-ons, the price will significantly increase.

ROI Considerations

While selecting between Gainsight and Salesforce, it’s necessary to evaluate the return on investment (ROI). ROI is determining the worth you are getting in comparison to the cost you are paying. This is the comparison of both platforms:

Gainsight

Gainsight is useful for companies that prioritize client happiness. At the same time, it helps to reduce churn (customer attrition).

  • Customer Retention: It allows you to monitor your customer’s health and provides insights on how to improve it, which gives chances of retaining customers.
  • High Cost: However, for smaller companies or those that do not utilize most of its features, it may be overly pricy.

Salesforce

Salesforce provides a better ROI for companies whose operations center around sales, marketing, and customer service. This is because it requires only one tool.

  • All-in-One Platform: This saves money in the long run as multiple tools are combined into one.
  • Customization Costs: Additional features and custom setups would incur extra costs.

Gainsight Alternatives: What Else Is Out There?

Searching for a Gainsight alternative? Look no further! There are other platforms that can help your business achieve more with customers. These alternatives differ in pricing, features, and flexibility to address the needs of your organisation. Let’s take a look at some of the most popular ones:

1. HubSpot

HubSpot is a favored option among various industry sectors. It offers a complete solution for marketing, sales, and customer service.

  • Great for Small Businesses: Simple to use, with a free version available.
  • Customer Success Tools: Customer interaction tracking and satisfaction features are also included.

2. Totango

Totango is yet another tool for managing customer relationships and driving customer success.

  • Flexible Plans: It has many plans to suit everyone’s needs, regardless of the size of your business.
  • Customer Health Tracking: It makes it easy to monitor the well-being of customers and intervene as need be.

3. ChurnZero

ChurnZero is a software designed to help companies lower churn rates and retain users better.

  • Churn Reduction: The solution assists you in engaging with customers before they churn. As a result, ChurnZero helps lower the churn rate.

Final Thoughts

Selecting Gainsight or Salesforce greatly depends on your company's requirements.

  • Gainsight will be the better option if you are trying to improve client retention and satisfaction. It enables you to monitor how satisfied clients are and take action to prevent churn.
  • Select Salesforce if you are looking for something more than just a customer success tool. Salesforce has everything from sales, marketing, and customer service, all in one location. It is great if you need assistance in several sectors of your business.

Both platforms are useful in their ways. However, if customer success is your sole focus, then Gainsight is the finest option. For all other business areas, Salesforce proves to be the more effective option.

Your Customers Won’t Wait—Should You?

Customers expect fast service and quick responses nowadays. If you lag behind for even a second, they’re sure to head over to your competitors. So, are you prepared to take action?

With Gainsight and Salesforce, staying on top of what customers need and building strong relationships becomes a piece of cake. These platforms help track how customers are feeling, ensuring they stay happy and nothing is missed.

Companies love it when the productivity statistics increase, and there are faster responses, more loyal customers, and universal satisfaction. That must sound like heaven for you.

Avoid making customers wait. Choose the right tools for your business today, whether it is Salesforce or Gainsight for customer success. Do not hesitate, Pixel Consulting is ready to assist you. Here at Pixel Consulting, we focus on Salesforce setup and can guide you in getting started. Book an appointment and start enhancing customer satisfaction and loyalty!

Frequently Asked Questions (FAQs)

Can Gainsight and Salesforce work together?

Gainsight and Salesforce can integrate seamlessly. Moreover, information can be easily exchanged since Gainsight uses Salesforce as its CRM.

Is Gainsight only for large businesses?

Not really; businesses of all scales can leverage Gainsight. That said, larger corporations are likely to benefit the most from it due to its tailored customer success solutions.

Does Salesforce have features for customer success?

Yes, Salesforce has customer satisfaction evaluation and customer servicing tools that help with customer success. Additionally, it is customizable to different needs.

Which platform is better for automation: Gainsight or Salesforce?

Salesforce is better for automation because of the availability of sales, marketing, and customer service tools. While Gainsight mainly deals with customer success, it does have some automation tools.


Read Also : Salesforce Implementation Checklist

Author Insights:
Fatima
Hi! I’m an SEO Content Writer and Brand Copywriter who turns complex ideas into engaging and easy-to-understand content. Lately, I’ve been simplifying Salesforce, helping businesses navigate their CRM systems with confidence. My goal? To make tech and marketing feel simple, clear, and impactful.
August 4, 2025

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